01
Where your roof stands
Homeowners enter the year their roof was last replaced and the material, and see it on a timeline against Florida’s 15-year insurance line and the material’s typical life, in plain words.
Tenpenny Roofing
A homepage for an independent roofer in Longwood, Florida, built around the moment homeowners start looking: a letter about the roof’s age, or the first storm of the season.
This is the real page, running live. Scroll inside the frame, or view it full page. Links are switched off.
The brief
Most roofing sites are a stock photo, a phone number and a promise of “quality work”. Homeowners comparing three quotes still can’t tell whether their roof needs replacing, what it would cost, or who to trust.
Tenpenny Roofing (a fictional independent roofer in Longwood) captures the inspection request first, then answers the question Florida homeowners actually have, how old is my roof and what does that mean, and backs it with prices, photos and guarantees.
What we designed
02
Built to get the call
A search-term headline with the inspection form right beside it, a seasonal banner, the licence, rating and warranty up top, and nothing animating between a homeowner and the phone number.
03
Proof, not promises
An inspection photo with numbered points to tap, roofs near you with days on site and investment, price ranges for each material, and guarantees in writing.
Motion
- Roof-age timeline
- Tap-to-explore inspection points
- Calm video hero
- Clips that play in view
- Gentle reveals
- Storm-season footage
Calls first: the form and phone number never move. Motion is kept for proof: the roof-age timeline, the inspection points and clips that play only when they are in view. Everything respects reduced-motion settings.
Want this for your roofing company?
We'll redesign your homepage first and send you a private preview. Free, with no obligation.