01
The page is the river
A drawn spring run winds down the whole homepage. A kayak follows your scroll, and each section is a stop on the 3.2-mile run, from the spring head to the take-out.
Firstlight
A homepage for a spring-run kayak and paddleboard tour company near Apopka, Florida, where the whole page is the trip: a river winds down it, and every section is a stop along the run.
This is the real page, running live. Scroll inside the frame, or view it full page. Links are switched off.
The brief
Tour operators usually have a dated site with a booking widget dropped in. Visitors see a price and a calendar but never the trip itself: what the water is like, what they will see, or how long it really takes.
Firstlight Paddle Co. (a fictional outfitter near Apopka, Florida) shows the run from launch to take-out, opens on today’s conditions, and wraps the booking system the company already uses in a design that sells the morning.
What we designed
02
Today on the run
Instead of a big hero banner, the page opens on what paddlers actually check: water temperature, visibility, manatees this week and the next departures with seats left.
03
Booking stays theirs
A three-tap trip finder, a departure board and a "before you launch" checklist sit around the booking system the company already uses, so nothing about their bookings changes.
Motion
- River drawn to fit the page
- Kayak that follows your scroll
- Live mile marker
- Slow drift from the riverbank
- Photos that settle as you pass
- Trip finder that picks a row
- Tick-off packing list
- Clips that play in view
Deliberately slower and calmer than our other concepts: native scrolling, no snapping or masked headlines, content that drifts in from the riverbank, and one continuous thread (the river) instead of separate effects.
Want this for your tours?
We'll redesign your homepage first and send you a private preview. No call needed.
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