01
A storefront that sets the mood
A full-width video hero, a short about section and photo-led collection tiles, so shoppers saw the places before the products. Built on Shopify.
Driftful
An outdoor and travel store on Shopify: a storefront led by a full-width video hero, then a mark and a social kit to make it look like a brand.
- Platform
- Shopify
- Years
- 2019–2020
- Scope
- Storefront, logo, social kit
The brief
A new online store has a trust problem. Shoppers who have never heard of you decide in seconds whether you are a real brand or a page of products.
Driftful needed to feel like a brand from the first screen: a storefront that sold the feeling of the outdoors before any product, and later a mark and the same look on every profile, so the store, the ads and the socials all read as one company.
What we built
02
A mark that reads at a glance
Mountains, pines and a plane in one simple shape: outdoors and travel without a word of explanation, clear in white on black and small enough for a profile picture.
03
One look everywhere
Covers for Facebook, Instagram, X and YouTube built from the same mark and the same black, so every profile looked like the same company.
The mark, 2020.
Two directions, one chosen. The plane made it about travel, not just hiking.
The social kit.
Every profile sized and set from the same mark, so the store and its channels looked like one company.
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