01
The water test
Visitors spray water across real 4K paint and switch between coated and uncoated. It shows what a ceramic coating does in five seconds, which no before-and-after photo can.
Beadline
A homepage for a detailing and ceramic coating studio in Dr. Phillips, Orlando, built to show the one thing customers pay the most for and can never see in a photo: what a coating does.
This is the real page, running live. Scroll inside the frame, or view it full page. Links are switched off.
The brief
Detailing sites lean on glossy photos and a price list, but the most valuable product, a $1,000-plus ceramic coating, is invisible in a photo. Customers cannot tell a coated car from a freshly waxed one, so they shop on price.
Beadline Detail Co. (a fictional studio in Dr. Phillips, Orlando) lets them try it: spray water on the paint, switch the coating on and off, and see the difference before they book a free inspection.
What we designed
02
One shop, eight steps
The process is told with footage from a single studio and a single detailer, so it reads as a real shop rather than a stock montage.
03
Built for Florida paint
UV, lovebug season and afternoon storms frame every package, with clear prices for a sedan and a free inspection before any quote.
Motion
- Hero that brightens out of the dark
- Water that beads or sheets
- Panel that rises into the light
- Inspection lamp on hover
- Lines that rise out of a mask
- Clips that play in view
- Quick, crisp reveals
- Live booking indicator
Quick and crisp, like the work: expo eases with no bounce, a hero that brightens out of the dark, and the interaction saved for the water test. It runs only while it is on screen, and draws still frames for anyone who prefers reduced motion.
Want this for your shop?
We'll redesign your homepage first and send you a private preview. No call needed.
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