01
A mark from five directions
Five routes, from a network globe to a bold monogram, narrowed to one: a P drawn as an impossible triangle, a single line that folds back on itself.
3Pod
A brand for a Web3 studio: a mark explored through five directions, a kit for every channel, and a site built in Webflow.
- Platform
- Webflow
- Year
- 2022
- Scope
- Logo, brand kit, website
The brief
In Web3, trust is the whole sale, and most projects look interchangeable: the same neon, the same mascots, the same promises. A studio that helps projects find their voice has to show that judgment in its own brand first.
3Pod needed a mark that holds up from a favicon to a Discord banner, a palette that lives on the dark screens the space runs on, and a site that sells the thinking rather than the hype.
What we built
02
A kit for every channel
Covers for X, Discord, Facebook, YouTube and Instagram plus a favicon, all on one deep navy with coral and purple accents, so every profile looked like the same studio.
03
A site that sells the story
Built in Webflow: a big-type hero, a ticker of the brand’s promises, a story line that lights up as you scroll, and a four-step services grid.
The mark.
Five directions, one chosen: the impossible P, one continuous line, in a coral-to-purple gradient.
A
B
C
D
E · Chosen
The brand kit.
One navy, two accents, every profile sized and set from the same mark.
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